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Retail POS Software
|A software house was
selling to an industry that was losing U.S. market share to foreign
competition (paper industry). This company was selling against four
major players in a very cut throat environment, and they were losing
customers and losing sales.
|We evaluated their software
offerings and determined that their software could easily adapt to other
similar industries (textile and giftware distribution) and repositioned
them to focus on these industries. We provided the design for the minor
changes needed to the software and worked with the programmers to
present the changes effectively. We developed a strategic marketing plan
to include sales literature, targeted mailings, telemarketing follow up,
Power Point presentations and powerful demonstrations designed to reach
the decision makers.
|They entered two new
profitable and less competitive markets successfully before their
competitors knew they left the paper industry. These new markets had
more prospects, who were able to pay higher fees, and longer, steady
Our estimation is that the lifetime
value of a client should be 30% of the cost of the initial investment
over a 10 year life, i.e., if the software/implementation is $50,000,
the lifetime value of that client would be $200,000.
us now for help in your organization.