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Chinese Giftware
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Top 50 CPA Firm
Retail POS Software
Specialized Software
Seafarers
|
| PROBLEM: |
| This startup company had a
unique service where they were able to harness families together using
an “electronic fridge” which family members used to post information of
interest to the families, i.e., pictures, announcements, private notes,
etc. As a startup, they had limited resources and needed to get to
market quickly. |
| SOLUTION: |
We took on the roles of CFO
and Marketing Consultant and created a plan to test market selling some
products, which resulted in very high sales percentages (34%). We also
developed a financial plan to monitor the results and the payout to
affiliates. This was the start of “viral marketing” now used by many
companies. This concept and the results were of appeal to advertising
companies.
|
| RESULTS: |
| The company was sold to a
public-company at an excellent price—32 times annual sales.
|
Contact
us now for help in your organization.
|
